About
My name is Blake Perdue and this is my site. I am a technology enthusiast with a passion for the web, startups and cool products. I am currently attending business school and working at a startup incubator.
Blog
Can Targeted Advertising Work?Aug 5, 2008
Many companies are interested in wringing more dollars out of online advertising through profiling and more accurately targeting users. Two weeks ago, an ISP in Kansas was caught spying on the web surfing habits of 26,000 customers in an effort to profile users. I and many others are very opposed to this due to the privacy implications and the fact that we don't want our online activities being tracked.
However, I've begun to rethink whether targeted advertising is a good idea, thanks to the ads on Twitterrific. When I decided to try Twitterrific I had the intention of buying the ad-free version if I liked it enough. I love Twitterrific but I don't plan to make this purchase because, can you believe it, I actually like the ads.
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